Marginal URLs:
- p. 469: Unfortunately the web page has been removed.
Issues and Applications Web Resources:
- Discover how a nonprofit organization called the Center for Applied Technology promotes the development of technologies that help disabled consumers at http://www.cast.org/.
- Learn about the latest in accessibility technologies for consumers with disabilities at the site of the IBM Accessibility Center, which can be accessed at http://www-3.ibm.com/able/.
Economics on the Net:
Book Prices and Consumer Optimum
This application helps you see how a consumer optimum can be attained when one engages in Internet shopping.
Title: Amazon.com Web site
Navigation: Go to http://www.amazon.com/ to start at Amazon.com’s home page. Click on the Books tab.
Application
- On the right-hand side of the page, find the list of the top books in the Amazon.com 100 section. Click on the number one book. Record the price of the book. Then locate the Search window. Type in "Roger LeRoy Miller." Scroll down until you find your class text listed. Record the price.
- Suppose you are an individual who has purchased both the number one book and your class text through Amazon.com. Describe how economic analysis would explain this choice.
- Using the prices you recorded for the two books, write an equation that relates the prices and your marginal utilities of the two books. Use this equation to explain verbally how you might quantify the magnitude of your marginal utility for the number one book relative to your marginal utility for your class text.
