Before World War I, only 26% of Americans brushed their teeth. By 1926, in part because of ads like those in Ipana's "pink toothbrush" campaign, which detailed the perils of bleeding gums, the share that brushed rose to 40%. Ipana's advertising helped all manufacturers of toothbrushes and toothpaste.
"50 Years Ago...," Consumer Reports, January 1986.
© 2003 Jeffrey M. Perloff. Reprinted by permission.